Takeoff Partners and Finnish Dutch Chamber of Commerce discussed collaboration and market entry to Netherlands
Delegates from Finnish Dutch Chamber of Commerce and representatives from Takeoff Partners' portfolio companies trying out HUONE Kamppi's lobby swings.
Finnish Dutch Chamber of Commerce (FDCC) organized one of its regular, popular business trips to Helsinki this September. As part of it, Takeoff Partners hosted an afternoon event to the delegates on Thursday, September 12 at HUONE Kamppi. It was a collaborative event around the topic of internationalization and growth in today’s world.
Markko Vaarnas from Takeoff Partners delivered the opening speech on behalf of the hosts, after which the stage was taken by representatives from three Takeoff Partners portfolio companies, all of which are currently expanding internationally: Futures Platform, Howspace and HUONE.
Futures Platform serves a global audience
EUR 1 million funding round and an upgraded product, Futures Platform, the SaaS
company helping businesses to future-proof their strategy is on a path for fast
growth with clients all over the world from Europe to North America and different
parts of Asia.
Senior Manager for International Business Development and Customer Success at
Futures Platform, is at the forefront in making that happen.
is relatively new to companies, and process-wise often not very established. We
are providing help in putting foresight in the center of an organization’s
strategy,” she says.
the topics discussed at the event was whether English-language platform would
work in the Dutch market. The consensus was that generally speaking it would,
as it is accepted as the international business language. However, Futures
Platform’s go-to market model is partly based on partnerships with consultants
who serve their local clients in local languages and would potentially benefit
from a local-language product.
Futures Platform is available for a 15-day trial here.
Howspace and local presence
second speaker of the day was Jouko Virtanen from Takeoff
Partners, presenting the case of Howspace as the company’s Sales Director.
is a collaborative digital facilitation platform for professional learning and
organizational development. Currently serving approximately two hundred
organizations across ten countries, Howspace’s story of growth has been
impressive and its portfolio of clients includes big players such as Fortune
100 companies and professional associations with tens of thousands of members.
“Organizations in general
consider learning as one of the key challenges going forward, but often
struggle to make it effective. When you drive change in an organization, there
is no stickiness if the people are not involved. Howspace is here to resolve
that problem,” Jouko Virtanen says.
At the event, FDCC and Howspace
discussed the importance of local presence.
“Being there is making it.
Netherlands is still a traditional market where building a local network is key
in succeeding,” describes Satu Schroderus, Chairman of the FDCC.
HUONE has plans for the Netherlands
The third speaker of the
afternoon was Jaakko Eskola, Market Entry Manager of HUONE. HUONE
is an award-winning event venue concept that operates full-service meeting and
event venues in Helsinki, Singapore and Copenhagen, with aspirations to enter
the Dutch market by opening a new location in Amsterdam in the near future.
Part of HUONE’s unique concept
involves taking great care to ensure that each location has a variety of
different kinds of meeting rooms, furnished in inspiring and unique ways to fit
all the different meeting and event needs of corporate customers. With the
FDCC, much of the discussion was around the essence of Dutch design and what it
means to the Dutch people.
“We conducted a market study in
Netherlands in 2018. Based on that, we found out that Dutch market has its
special features as well. Factors such as local design and access to daylight
are important to consider,” Jaakko Eskola says.
afternoon finished with Jaakko Eskola taking the participants for a tour around
HUONE Kamppi’s rooms and facilities.
New collaboration in Amsterdam
the afternoon was a positive experience for everyone involved. FDCC’s General
Manager Patrice van der Heiden praises the relaxed atmosphere.
was a clear win-win for all parties; we as an FDCC delegation heard very nice,
enthusiastic and interesting cases and in the meantime, we could give feedback
about a possible market entry in the Netherlands,” he describes.
the most fruitful result of the afternoon was that it led to a collaboration
between FDCC and Howspace. FDCC will be hosting Nordic Talks, an AI event
joined by all the Nordic chambers of commerce and embassies, in Amsterdam on
October 7. Howspace
will be there to provide the digital facilitation of the event. You can check it
out here: https://nordictalks.org/