Preparing for a startup financing round is, in some sense, like preparing for selling your apartment. You can go about it in two different ways.
Is reducing SaaS churn rate part of sales? Absolutely. Customer success should be understood as part of sales for B2B SaaS, and the teams organized and measured accordingly. This was one of the key takeaways of this month's Takeoff Academy.
8 requirements VCs expect your B2B SaaS startup to meet or Series A round will forever remain a dream
Many startups, even those run by experienced entrepreneurs, often think their company is in great shape for Series A. Too often this isn’t true. Yet, what VCs expect from a B2B SaaS startup to invest in a Series A round is in fact very consistent.