Often the ergonomics of the home office are not as
good as at work, so taking breaks and moving regularly is even more important
for the health when working remotely, says Veera Lehmonen, CEO of Cuckoo
Workout. The break exercise app has responded to the skyrocketing demand by
offering a free 30-day trial for all organizations.
of the world’s computer-using workforce was put into quarantine, Cuckoo Workout
saw a sudden peak in new users with the number of daily users growing 70% and the total
number of users growing 30% in March alone.
to Cuckoo Workout’s CEO Veera Lehmonen, one factor to explain this rise
is that the app benefits not just the employee who uses it but the entire
that people have now started using Cuckoo Workout together with their children.
This way, the break exercises give rhythm not only to the working day but also
the daily routine of the household,” she says.
address the sudden increase in demand, Cuckoo Workout started a campaign where
any organization can try the app for 30 days for free. So far, over 300
organizations have joined in.
will keep the offer available for the duration of the quarantine.”
Workout is a portfolio company of Takeoff Partners with Kim Väisänen
holding a position in the startup’s board.
a break is easy to forget when you are working from home
to working in an office, Veera Lehmonen sees two specific challenges in remote
work. The first one is that the home setup is usually much less ideal from an
ergonomic point of view.
those that worked from home before this situation and had their working station
carefully set up, may have now needed to make changes to where and how they
work because the rest of the family is also at home.”
second challenge, she sees, is how easily people end up spending long periods
of time at their desk without moving.
will not be naturally interrupted like at work where you walk to face-to-face
meetings, for instance, or walk to work. The saying goes that the best position
is the next position, meaning that even if your ergonomics were fantastic, you
will still need to keep moving. I think a lot of us are now realizing how easy this
is to forget at home.”
Lehmonen hopes that people would be able to quickly build new routines that work
in this new, exceptional arrangement – especially if it continues to last.
would be important not just from the perspective of physical health but also for emotional well-being.”
the topic of emotional well-being, Veera Lehmonen says that Cuckoo Workout’s
customers have given positive feedback about the app’s gamification features
and how they offer them a fun way to stay in touch with colleagues.
people see each other in virtual meetings, they still long for informal
socializing. Little things like these can matter a great deal.”
to Sweden is still in the cards
the COVID-19 pandemic arrived in Europe, Cuckoo Workout was busy preparing for
an expansion to Sweden. Although Finland and Sweden have undertaken different
strategies in managing the pandemic and the situation has forced Cuckoo Workout
employees temporarily from Sweden back to Finland, Veera Lehmonen believes the
changes are short term.
are still going ahead with the plan. For now, we are just working on it from
this year, Cuckoo Workout was growing at a steady 35% annual rate but now, Veera
believes the working-from-home boom has set the company up for accelerated
much of the recent growth is coming from new customer segments.
done extensive market research and know that we have traditionally been popular
among industries such as finance, IT and the service sector. Now we have seen
new clients for industries such as the legal industry that have not used our
services as widely in the past.”
difficult to say for sure why. One answer could be that rigid social codes have
kept these industries from engaging in break exercises at the office. Now that
everyone is working from home, the focus is less on social codes and more on
ensuring the well-being of employees while they work remotely.
get Cuckoo Workout’s free 30-day trial here.