Kim Väisänen, a Takeoff Partners’ investor, award-winning business influencer, public speaker and the man behind the world’s leading data erasure software company Blancco, launches a must-read book for any entrepreneur wanting to really make it in the business world. His book Väärää yrittämistä, “The wrong kind of entrepreneurship” describes in concrete terms and using real-life examples what guarantees that a company will fail. By avoiding certain common mistakes and doing your homework, you can instead make sure the cash flows fast.
Takeoff Partners’ investor, Kim Väisänen, can without
hesitation be described as one of the uncrowned kings of the Finnish business
world. His expertise in business globalization has led to him receiving awards from
the President of the Republic of Finland and his skills in entrepreneurship
have made him a multimillionaire. On top of that, he has kept himself even
busier as an active public speaker, a columnist and an acknowledged author. To
the general public he is probably best known from Leijonan luola, the Finnish
version of the popular tv-show Dragons’ Den. It’s no wonder his new book Väärää yrittämistä, “The wrong kind of
entrepreneurship” is eagerly anticipated by many entrepreneurs thirsting to
Väisänen’s previous book Väärää vientiä “The wrong kind of export” is about the common
mistakes companies make in when reaching out to international markets. The new
book Väärää yrittämistä heads back to
basics by searching for the roots of a successful startup business.
just a small section of the big whole that defines business. In Väärää
yrittämistä, I wanted to include the entire field of business and the common
errors made in the different sections of it. Rather than a sequel, I reckon
this new book to be a ‘prequel’ to my previous book”, says
The book is must-read for anyone seriously thinking about
making a lifestyle switch to entrepreneurship, to anyone interested in tips to
successful startup business and also to entrepreneurs’ stakeholders. However, Väärää yrittämistä is anything but a
sugar-coated representation of entrepreneurship.
“If you read the
book and still want to be an entrepreneur, great! Then it’s clear that you
truly believe in your capacity and in your business idea – and have probably
chosen just the right career path for you. If you instead have serious second
thoughts about your start-up dream after finishing this book, that’s okay too.
Entrepreneurship really isn’t the way to go for everybody” states Väisänen.
Kim Väisänen’s book Väärää yrittämistä, “The wrong kind of entrepreneurship” was
published on 26th February 2019. You can purchase the book here.