Recently, we have announced three investments, in
Futures Platform, Artist Exchange, and most recently, in PilviTM.
of them are SaaS companies that we think have a promising future ahead
of them, not only because of the skillful and experienced leaders in the
companies but also because each company wants to actively bring in and
utilize external advisory as help when reaching for their growth
brings us to the tremendous value that a high quality Board and
individual advisors can provide for a growing and internationalizing
company. Take recruiting key personnel, for example. If one aims to
grow, say, in the US market, one will likely need a local leader for the
business over there. How to find the perfect person if not through
reliable contacts and advisors? There’s little room for mistakes in the
early recruitments of an ambitious startup.
Companies will only receive top notch advisory by actively asking for it
connected Board members and advisors may also be able to open doors
with brand customers and bring in insights from both successful and,
importantly, failed previous attempts to achieve something similar to
what the company is trying to do.
The list of potential target areas
where advisory comes in handy doesn’t end there, yet one thing is for
sure: Companies will only receive top notch advisory by actively asking
for it. This starts with asking someone to join in as an advisor or
Board member in the first place. And don’t be shy: Aim high, and who
knows if the name of your top notch advisor will win your company its
next financing round - or a large client.