Overview on the topics that should be on the agenda of every B2B SaaS business leaders. It serves as a toolkit that can help identify development needs as well as to offer insight on when an external advisor or consultant could bring in added value.
Leading a SaaS business is, as we know, much about numbers – monitoring your key metrics and "steering the ship" based on the insight provided by them. This eBook is designed to help SaaS leaders gain a better understanding on some of the key KPIs we consider crucial, and particularly their interdependencies and how they impact interpretation. We have also referenced several recent reports for values to benchmark against, focusing on data regarding startups with an ARR up to €10M.
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