Cuckoo Workout®, one of our portfolio companies, has for five years been providing offices with a tool that helps promote regular physical activity and boost the feeling of togetherness during workdays. Now Cuckoo Workout has achieved growth and visibility by uniting companies and schools: Every adult user of Cuckoo Workout app now automatically donates a free Cuckoo School license for two children.
Cuckoo School is an app that utilizes
games and fun to promote physical activity in schools and aims to bring about
better health and an active lifestyle for children. The license is free for all
Veera Lehmonen, CEO of Cuckoo Workout, says that there
has been a huge demand for a fun and effective way to boost children’s daily
physical activity. School children currently spend approximately 70 % of their
day sitting and there has been for a while a problem with children not
exercising enough to remain as healthy and happy as possible.
“Many of our customers have been articulating this
problem right from the get-go. If we want to pursue healthier working culture
for adults, the most effective way is to light the spark for an active lifestyle
early on in childhood.”
Cuckoo School – A large-scale shift towards healthier office culture starts in children
School is an exercise tool suitable for use during those important little
breaks in any class. One Cuckoo School break takes only a few minutes and it instantly
helps to boost children’s concentration.
benefits of long-term use are better health for individual students and a more
calm and effective studying environment for all, including teachers.
Furthermore, the active lifestyle learned as a child is likely to persist throughout
School essentially shares similar long-term goals to the original Cuckoo
Workout app: “We strive to make work communities more prosperous and more
effective. We want to have an impact on corporate cultures all over the world by
making them more forthcoming”, Lehmonen underlines.
Takeoff Partners has enabled Cuckoo Workout to blossom as a business
Partners sees the potential in Cuckoo Workout’s business model now more than
ever and is eager to participate in helping to take the company’s good cause
further in the future.
Partners' expertise is wide-ranging and we have been able to call upon the
skills of various experts to meet different business needs. I consider the biggest
strengths of Takeoff Partners to lay in focus maintenance as well as in their
skilled executive work. We have been able to implement these strengths successfully
in our company”, says Veera Lehmonen.
“When it comes to Cuckoo
School, Takeoff Partners has enabled us to launch the service at precisely the
right time and to develop it as an important part of our business strategy as
opposed to just concentrating on its charity aspects.”
Challenge for companies: You can easily help to promote physical activity among children
to encourage companies to join in our mission to increase school children’s daily
exercise”, reminds Lehmonen. At the moment, there are hundreds of children
waiting in line to get their free Cuckoo School license. Your company can give
them it – and a chance for healthier lifestyle – simply by using Cuckoo Workout
You can order
your Cuckoo Workout app here: https://www.cuckooworkout.com/
about Cuckoo School here: https://cuckooschool.fi/