Taking startups global is a trending topic around the world. Yet there is very little publicly available literature on structuring the phases of taking a business overseas. This White Paper discusses – through a framework approach - what successful internationalization typically requires from the team, product, business processes, positioning, and customer engagement.
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Overview on the topics that should be on the agenda of every B2B SaaS business leaders. It serves as a toolkit that can help identify development needs as well as to offer insight on when an external advisor or consultant could bring in added value.
From Takeoff Partners, Markko Vaarnas and Jouko Virtanen are closely involved with Howspace. Markko is an investor and an advisor and has worked together with Howspace leadership to prepare for this funding round.
Despite the travel restrictions in place, Takeoff Partners portfolio company Videoly has taken on the task of seeking growth in North America. It is working, and now the startup is opening an office in Toronto to take things to the next level.
Jouko Virtanen from Takeoff Partners has overseen several successful expansions to North America. He says that in 2021, the same laws apply to how to make it successful as before—but you need to also turn the accelerating digitalization to your advantage.