Success factors of internationalization – White Paper 1/2016

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Taking startups global is a trending topic around the world. Yet there is very little publicly available literature on structuring the phases of taking a business overseas. This White Paper discusses – through a framework approach - what successful internationalization typically requires from the team, product, business processes, positioning, and customer engagement.

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Takeoff Academy – Focus on SaaS sales

Is reducing SaaS churn rate part of sales? Absolutely. Customer success should be understood as part of sales for B2B SaaS, and the teams organized and measured accordingly. This was one of the key takeaways of this month's Takeoff Academy.