Very often, professional services suffer from the “feast and famine” phenomenon. Developing the company’s sales team helps to prevent this and grow the business, however several potential pitfalls also need to be considered.
Taking startups global is a trending topic around the world. Yet there is very little publicly available literature on structuring the phases of taking a business overseas. This White Paper discusses – through a framework approach - what successful internationalization typically requires from the team, product, business processes, positioning, and customer engagement.
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