Frequently, SaaS businesses put most of their sales focus on new customer acquisition. 'Wrong', says Patrick Campbell from ProfitWell.com. Customer retention is key to success, and companies are lazy at researching it properly.
Taking startups global is a trending topic around the world. Yet there is very little publicly available literature on structuring the phases of taking a business overseas. This White Paper discusses – through a framework approach - what successful internationalization typically requires from the team, product, business processes, positioning, and customer engagement.
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