Success factors of internationalization – White Paper 1/2016

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Taking startups global is a trending topic around the world. Yet there is very little publicly available literature on structuring the phases of taking a business overseas. This White Paper discusses – through a framework approach - what successful internationalization typically requires from the team, product, business processes, positioning, and customer engagement.

To download our White Paper, please fill in the form below, thank you!

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Takeoff Academy: Best Practices in B2B SaaS Marketing

SaaS marketers should first understand the customer’s problem, and only then consider the variety of marketing approaches. 13 companies took part in the Takeoff Academy workshop on “Best Practices in SaaS Marketing”. We summarize the workshop discussions.

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Key Takeaways from SaaStock 2017

"SaaStock17 in Dublin was a highly useful 3 days. I am not only impressed by the quality of the content insights shared in the stage program, but also about the overall quality of participants."