SaaS marketers should first understand the customer’s problem, and only then consider the variety of marketing approaches. 13 companies took part in the Takeoff Academy workshop on “Best Practices in SaaS Marketing”. We summarize the workshop discussions.
By the time we had offices in 10 countries, I had to learn a new leadership style.While I recognized the need to delegate stuff, I found myself involved in rather small decisions. Quoting Jim Collins, I had to move from “time telling” to “clock building”.
"SaaStock17 in Dublin was a highly useful 3 days. I am not only impressed by the quality of the content insights shared in the stage program, but also about the overall quality of participants."