Frequently, SaaS businesses put most of their sales focus on new customer acquisition. 'Wrong', says Patrick Campbell from ProfitWell.com. Customer retention is key to success, and companies are lazy at researching it properly.
If customers don’t find pricing info on your SaaS product’s website, they will only fish for search phrases and continue googling. How to price your SaaS product online so that it’s easy to understand, appreciate – and buy?
Takeoff Partners’ Managing Partner Markko Vaarnas takes the helm of the Boardman2020 network. Boardman2020, or ‘B2020’, focuses on developing board performance and entrepreneurship in Finnish growth companies.