Entering the North American market is challenging for Finnish companies, goes the saying. We adopted a mythbuster mindset and tested the impact of senior advisors’ personal networks in approaching interest groups in the US.
Markko Vaarnas interviewed in Kauppalehti on growth entrepreneurship and the Boardman2020 leadership
Avoid making hasty recruitments and less than thoroughly considered company acquisitions. These and other insights came through as the new Chairman of the Boardman2020 network Markko Vaarnas was interviewed by Kauppalehti.
Frequently, SaaS businesses put most of their sales focus on new customer acquisition. 'Wrong', says Patrick Campbell from ProfitWell.com. Customer retention is key to success, and companies are lazy at researching it properly.